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Promotional Products

An advertising specialty, also known as a promotional product, is any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. In fact, our database includes more than 750,000 ad specialties!

The advantage advertising specialties have over other media is that they often have a practical use, in addition to being effective advertising and branding tools. Recipients often keep them and the advertiser benefits from repeat exposures.

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  • Popular Pens. Writing instruments were the most commonly cited item, with over half (56%) of recipients in the U.S. reporting getting at least one in the prior year, followed by shirts (48%) and bags (34%).
  • Big Impressions. Bags, which are generally mobile and therefore seen by more people, have generated more than 5,800 impressions a month.
  • Lookin’ Good. In the U.S., 42% of polled consumers who keep promotional hats do so because they are attractive, second only to outerwear.
  • Tech is Universal. In some areas up to 34% of surveyed residents own a promo USB drive.
  • Ever-Lasting. Calendars, USB drives and outerwear are kept by consumers for an average of eight months or longer.
  • More Business. 66% of consumers who own promo calendar are more likely to do business with that advertiser.
  • Happy in the Heartland. Midwesterners own the most products of any region surveyed.

Promo Team

Alex Wieland
Business Development
Randy Devine
VP Supplies Sales